Virtue Recovery Shampoo 240g works to rebuild damaged hair with each use, gently dissolving daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

This shampoo is formulated with the first-of-its-kind Alpha Keratin 60ku®, which deposits pure, human keratin protein directly into the hair, behaving like a high-powered treatment product. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. This shampoo is perfect for all hair types, especially hair that's damaged or in need of extra care, stressed-out hair that's been dehydrated from heat styling or chemical treatments, and safe for color-treated and chemically treated hair.

• Rebuilds damaged hair with each use.
• Gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.
• Formulated with the first-of-its-kind Alpha Keratin 60ku®, which deposits pure, human keratin protein directly into the hair.
• Behaves like a high-powered treatment product.
• Works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.
• Perfect for all hair types, especially hair that's damaged or in need of extra care.
• Safe for color-treated and chemically treated hair.

This shampoo is perfect for those who want to nourish dry, damaged, depleted hair back to hydrated health.